I have previously discussed the benefits of having a blog.  Blogs can be very helpful for your customers and potential customers.  For home builders who utilize a design center, a Design Center blog  is a great way to prepare buyers for the design center experience and educate them.  Buyers can be excited and intimidated by the design center experience.  For some, it is overwhelming to have so many choices.  A blog is a great way to share information and to help buyers before they come to the design center.  As well as helping potential buyers make the decision to purchase.  Below are some ideas for design center blog posts:

1.  Maintenance Tips – Share care and maintenance tips for the products you offer, as well as standard features.

2.  New Products – use blog posts to share new product offerings, colors, and styles.

3.  Frequently Asked Questions – Answer questions that come up over and over again.  This will be very helpful for new and potential buyers.

4.  Interior Design Tips – share design ideas.  Your designers are the experts, have them offer some easy design tips.  Keep your buyers imagining their house as a home.

5.  Share benefits of the products your offer – write a blog post on the benefits of energy star appliances or an upgraded carpet.  Start the education process early!

6.  Do product spotlights – for example, write a post about tile, include advantages, disadvantages, style and usage tips, maintenance information.

A design center blog gives you the opportunity to prepare your buyers for the design center process, and to educate them on all of the products in their home.  It also gives you the chance to connect with your buyers and keep them interested and excited about their new home purchase.