I previously posted about the basics of Twitter.  Now, I am going to share some ideas on how builders can use Twitter for their business.  Twitter is such a great tool to share information.  And there is a ton of information related to homes and homebuilding.  You should be sure to not only post information related to your company, but to also include information your target audience would find interesting.  Provide valuable, interesting content and your Twitter following will grow.  Talk to the different departments about what information they have to share.  You can become a great resource for potential homebuyers by continuing to provide new and helpful information.

1.  Share links to your most recent blog posts.  There are ways to automatically post your new blog entries to your Twitter account.

2.  Share your Press Releases.  Any time you have a press release, post a link on your website and post a link on Twitter.

3.  Promote your events, such as Grand Openings, Model Openings, Sales Promotions.

4.  Run a contest – by running a contest, you can get your followers involved and connect with them.  Be creative and think outside of the box.

5.  Share information related to homebuilding, links to articles and other information about the industry.

6.  Share tips on the care and maintenance of your homes.  Get your customer service department involved.

7.  Answer questions from current and potential customers.

8.  Share new products or floorplans.

9.  Post home design ideas.  You can share links on Kitchen design, or selecting cabinets, or how to inexpensively decorate your family room, etc.

10.  Post links about what is happening in the neighborhoods you build in.  Maybe there is a Farmers Market, or a local fair.

11.  Provide information and links to restaurants located in the neighborhoods you build in.

12.  Have your design center share information on choosing the decor and products for homes.

Participation is very important when using Twitter.  You want to provide valuable content for your followers.  These are just a few ideas for ways you can use Twitter.  But there is no right or wrong way to use the tool, so start to think outside of the box.  Think about the valuable information you can provide and start to share!