Recently, while doing research for an online competitive analysis, I found many email newsletter sign-up boxes virtually hidden on the page.  Many were placed below the fold, so you have to scroll down to see it, or in a tiny box at the top or bottom of the page (one page had the sign-up all the way at the bottom, next to the copyright information).  Now, the goal of having an email newsletter is for people to read it, right?  You want to be able to keep in touch with your target audience, and continue communication through your newsletter.  In order for someone to sign up for your newsletter, they have to know it exists.  Therefore, your sign-up box on your website should be very visible and right up front.  Any visitor to your website should immediately know you have a newsletter and be able to easily subscribe.  Take a look at your website – where is your sign-up box placed?  Is it easy to find?  If not, then the time is now to make it visible!