Each page of your website has a title, and this is what shows in the tab at the top of your web browser.  For each page of your website, you should have a different title. The title should be specific to what is on that page, and use the keyword(s) for that webpage.  For example, say you have an online baby clothing store.  You have your product categorized by girl, boy, or neutral, and then by shirts, pants, dresses, and size.  You would want the webpage that features the 3-6 month girls dresses to be named appropriately. Maybe “3-6 month Baby Girl Dresses” or something similar.  Keep the length to around 65 characters.  Making a little extra time to specifically, and correctly name each of the pages within your website will help to improve the search engine optimization for your site.  Take a look at your site.  Are the pages properly named?  If not, talk to your web designer (the how to actually do this involves meta tags and should be saved for another post) and get them updated!