Believe it or not, the text you use to link to other pages on your site matters for SEO. Search engines pay close attention to links, and the text used for them. When linking to other pages, really consider the words you use. You want to choose words that relate to the page you are linking too, and using your keywords is even better! So, for example, “click here” is not a very effective text for your link! A much better choice is to use “internet marketing services” for an internet marketing professional or “toddler girl’s dresses” for a children’s clothing store. You want to be sure, as always, that the wording makes sense in context. You may need to re-word or re-arrange a sentence or two to make sure it reads smoothly. But, just this simple change can help to better optimize your site for search engines. Now, go through your website and see if you can choose more specific text for your links.
Quick Website Tips: Anchor Text for Links
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