So, as I mentioned in my last post, I am on a little Facebook kick. People are spending a lot of time on Facebook and the site is growing very quickly. With the amount of traffic Facebook receives, it makes sense for businesses to start participating on the site. Once you have set the basics up for your Fan Page, you may want to consider customizing it. Now, this is not a technical blog, so I won’t go into the how to customize your page, other than offering a few tools. But, I wanted to share some ways that you can make your page more customized for your business.
1. Use a custom “Welcome” landing page to send new visitors to – this page can include information about your business, a call to action to “Become a Fan”, and some of the benefits you will provide to your fans. This custom Welcome page helps to simplify the process and get you more fans.
2. Integrate your blog – you can use the Notes application to pull in your blog feed, allowing your fans on Facebook to see each new blog post you create. Once it is set up, you don’t have to do any more work – your posts will pull in automatically. There is another application called Networked Blogs that accomplishes this and the ability for Facebook users to follow their favorite blogs through Facebook and see what blogs their friends are following.
3. Add links for your other social networking profiles, such as your Twitter and LinkedIn accounts. As new users find you on Facebook, they can also see what other networking sites you participate on and connect with you further. Check out Lennar Sacramento’s fan page below. They have made it very easy to find multiple ways to connect with them.
4. Add your email newsletter sign-up box. The more you connect with your fan on Facebook, the more they will want to interact with you. Offering a way for your fans to also sign up for your newsletter makes it easy for them!
Here is another fan page that has added some customized features to provide great information for their fans:
Think about how you can engage with your fans – what will they benefit from? How can you customize your page to make it most useful to your fans? The more you are able to connect with, provide useful information to, and help your fans, the more results your business will get out of using social media.
And, of course, if you would like help with any of this, please contact me!
