I attended a great webinar today on using Facebook for small business. (It was put on by Duct Tape Marketing) I definitely learned a bunch and it got me thinking about Facebook. So, Facebook will be the topic of my next few posts.
So, lets start with the statistics you can find this information at Facebook Statistics
- Facebook has more than 350 million users
- Users spend an average of over 55 minutes per day on Facebook
- Users have an average of 130 friends
- Users fan an average of 2 pages per month
- Pages have created more than 5.3 billion fans
Plus, Facebook is the #2 visited site in the world behind google. So, the bottom line is people are on Facebook – so your business should be too!
You probably are already on Facebook personally, and use it to get in touch with old friends, keep up with your family, and share photos. So how do you use Facebook for business? Should you use your personal profile?
The answer is no, keep your personal profile personal. Create a Facebook Fan Page for your business. Your fan page will have its own URL and is a separate entity from your profile. You can do all of the same things – like share links, photos, video, write on your wall as your personal profile. As well as, add events, and allow your fans to RSVP and to upload their own photos and videos from the event.
To get started on setting up a fan page, simple scroll down to the bottom of your Facebook page and click on Advertising.
Clicking on Advertising will take you here:
Click on the Pages Tab :
Then click Create a page and you will land here:
Pay close attention when choosing a Category – scroll through the choices and decide what is the best fit for your business. When choosing a name also consider adding a little description using your keywords. For example my Facebook fan Page is Called Vintage VA Services – Internet Marketing Virtual Assistant. Every little bit helps with SEO.
You can also choose to hold off on making you page public, until you get it completely customized.
And now you have created a page for your business. I will go into more detail on customization in my next post!
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