You have created this great Facebook Fan Page and have loads of useful information to share, now where are the fans? Well, it isn’t really like Field of Dreams – if you build it, the fans may not come. With Fan pages, you have to promote your page, especially in the beginning, to let people know that it exists. Here are some simple ways to do just that:
- Add a link or widget to your website – this is a must! When someone visits your website you want them to know all the other places they can connect with you.
- Add a link to your blog
- Send an email out to your current email list letting them now you have created a Facebook page and invite them to become a fan
- Send a out a tweet and let your your Twitter followers know they can find you on Facebook too
- Invite all of your current Facebook friends to become fans of your business
- Add your fan page link to your email signature
- Include your Facebook Fan Page URL on any printed marketing materials, such as brochures, post cards, business cards, etc.
The point is to get it out there! Let people know you are on Facebook! Then from there, you can start to build a community, share, and engage with your fans.
If you are wondering where to get the link to your page – you can just copy and paste the url directly from your page:
And once you have 25 fans, you can create what is called a vanity url – so you can specify a nice, pretty url, like www.facebook.com/yourbusinessname .
Facebook also has some widgets for your website and/or blog that can be found here – Facebook Fan Box Widget
Now, get sharing!
