When marketing your business online, there seems to be a never ending need for fresh content. Especially when you add social media to the mix! Content is such a key component to internet marketing. But, it can also be very intimidating and overwhelming. You have blog posts, Twitter updates, Facebook posts, LinkedIn, forum discussions, free downloads, e-books and information products, email newsletters…and the list goes on! Ahh! Where in the world are you going to get all of this content? It is enough to make you never want to start, right?
The good news is you know your industry, your customers, and your target market. So you already have tons of information that is useful and helpful in your head! You may already have some marketing materials that can be repurposed for online content. It doesn’t have to be scary! And you don’t have to write a novel (although, you can if you want to). You just need to translate your experience into bite sized bits of information that your market can use.
Start by setting aside some time to really think about your target market. Ask yourself:
- What are their questions?
- What are their problems?
- How does my product or service solve them?
- What are they interested in?
- How can I help them get the most out of my product or service?
- How can I make their life easier?
This should give you many topic ideas that you can then turn into blog posts, social networking updates, and more. Your current and potential customers are turning to the internet to find answers. They want solutions to a specific problem. So you want to create content that provides those solutions. It is as simple as that.
Creating online content really does not have to be intimidating. Taking some time to brainstorm ideas and look at your business through the eyes of a customer is a great place to start. You will find you have a nice list of ideas. Then, as you write more blogs and spend more time using social media, you will start to notice what experiences will make great content! And you will find yourself thinking – this will make a great blog post!
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