Social media has many benefits.   Like I said in Why Real Estate Agents have to use Social Media, there are so many cool ways to reach people and to build your reputation online.  But, there is effort involved.  There is content creation, and listening and monitoring, and updating and connecting.  Although, many of the tools are free, the time commitment is not.  You have to put in some time.  You are the expert and you are the person who has to build the relationships.

There are certain aspects of your social media that can be outsourced to a virtual assistant.  So that you free up your time to make the relationships, create the content and follow-up with prospects – along with the rest of your to do list .  Some of the areas that a virtual assistant can help are:

1. The Technical Stuff – social media virtual assistants spend a lot of time online and they are well versed in the tools and technology required to create an online presence.   So the technical side – from creating your accounts, maximizing your profiles, customizing your pages, creating a blog, and connecting everything together – can easily be handled by your virtual assistant.  And, usually much quicker than you could do it anyway!
2. Research – your social media virtual assistant can research keyword and conversations and create a report for you.  As well as, find relevant people for you to follow and connect with.
3. Keeping your accounts updated – your virtual assistant can find relevant articles and information to post on your social media accounts to keep them updated.  Leaving you to do the relationship building and commenting.
4. Re-Purposing Content – One of the best uses of your time is to re-purpose content that you have created and re-use it.  So, for example, your VA could extract some short tips from one of your blog posts to use as status updates.  Or turn a newsletter article into a blog post.  This way you get the most mileage out of every piece of content you create.
5. Tracking your Progress – your virtual assistant can keep track of your analytics.  So, whatever metrics you are using to measure your progress can be tracked and put into a report for you to review.

As you can see, there are many tasks related to social media and internet marketing that can be delegated to your virtual assistant.  It is just a matter of determining what are the vital items that you need to take care of, and then outsourcing the rest.  Leaving you time to focus on the most important tasks – relationship building and following up!

Photo Credit