What the Olympics Taught Me About Small Business

by Devon Zimny on March 2, 2010

Like many of you, I watched quite a bit of the Olympics.  I loved watching all of these amazing athletes at the top of their game, doing what they love, and achieving their goals.  Throughout the Olympic games, I kept thinking about the similarities between business success and success as an athlete.  Many of the same core principals apply.  And with so many “get rich quick” or “make money fast online” schemes out there, it is nice to be reminded of what it truly takes to be successful:

  • The fact that hard work is essential.   Success does not come easy.  It is the result of lots of hard work.  The athletes train for years for the Olympics.   They train day in and day out to reach their goals.  To be the best, you have to put in the effort.  That is the bottom line.  The same goes for running a business.  You have to be willing to put in a lot of time and effort.  You have to constantly learn and improve your services and products to stay on top.
  • Discipline is Key – Not only do you have to work hard, you have to be consistent.  The athletes can’t work really hard for a month, and then take a month off.  They have to work hard, consistently, building up momentum, to achieve their goals.  When it comes to your business, you can’t just work really hard in the beginning and then just sail through the rest.  You must be continually marketing yourself, as well as looking for ways to improve and get better.
  • Take Advantage of Opportunities - When you have the chance to do something great you must take advantage of it.  You never know when the next opportunity is coming along.  Be open to opportunity, and take the chances when you get them.
  • Set Goals – the Olympic athletes have a big goal – win the gold medal.  They are always working towards that goal.  Everything they do for the 4 years before the Olympics, and probably many years before that, is working towards acheiving that goal.  The athletes know what they are working for, and everything they do is to achieve that goal.  Have you thought of your goals for your business?  What are you working towards? Setting goals helps you decide what action you should be taking.  What projects you should be working on, and what opportunities are right for you.  You can cut through the distractions because you know exactly what you are working towards.  Goals are a vital part of any business.

I think it is helpful to look at people who are successful in other areas of life or business.  Especially when it feels like things aren’t moving as quickly as you would like in your business.  For me, watching the Olympic athletes has reminded me that starting and running a business is a journey.  And to keep pushing forward, looking for opportunities, and working hard  and I will be able to achieve my goals.  What has the Olympics taught you?

{ 0 comments }

Are you Suffering from Social Media Writer’s Block?

by Devon Zimny on February 24, 2010

Do you stare at your blank Twitter profile wondering what to write about?  Have your profiles sat under-appreciated and unused because you just don’t know what to say.  It is understandable.  When you first start using social media it can be a bit overwhelming.  In the beginning it is hard to know what is the “right” content to share.  Not to mention that you have only a few followers, so who is really listening anyway?

Well, for social media to be effective for your business, you have to get over this hump.  You have to start contributing and adding content.  Simply having a profile isn’t going to do much good for your business.  It must be updated regularly.  Here are a few ways for you to start coming up with that all important content:

  1. Read More.  Start to follow other blogs in your industry or that are of interest to you.  Look for good articles that your target market will also enjoy.  Then post links to the blog posts and articles that have good information to share.  You can add a little comment or just post the title and link.  Most websites and blogs make this very easy to do.  Just search for the “Re-Tweet” this or Share This button on the page and with a few clicks you have posted the link to your account.
  2. Share your Own Content – If you have a blog, be sure to post the link of your new blog post on your social media accounts.  (There are wordpress plugins available to make this very simple to do)  If you have written articles, post those.  Got an event coming up?  Mention it.  One side note – make sure you aren’t only posting links to your stuff.  This gets old fast.  Mix it in with other content and interaction.
  3. Comment or reply to someone elses post.  This is one of my favorites.  It doesn’t take long to reply to another tweet or comment on a facebook posting, and you are starting to build the ever important relationship this way.
  4. Spend 1 hour a week brainstorming content ideas.  Schedule this time in your calendar and keep it an easy to access file (I use Evernote).  Think of 10 valuable bits of information you can share.  It is much easier to do when you have set aside the time to focus on it.  Now, when you do get onto your social media sites, you already have some great content to post .  You can now spend your time responding and commenting to others.  Instead of spending all your time trying to decide what to say.

It doesn’t have to be scary.  And the only way you will really learn what works for your business is to try.  Stop staring at the blank screen and make it a priority to start talking.  Jump in!

Photo Credit:

{ 1 comment }

My Favorite Reads from this Week 2/15/10

February 19, 2010

The Sex and the City Guide to Blogging by Julie Roads, on Copyblogger- I love this (and was a huge fan of the show, so go figure).
5 Steps to Successful Facebook Advertising, by John Jantsch of Duct Tape Marketing – This is a great blog, and John Jantsch always provides tons of useful information.  I [...]

Read the full article →

If I Could Go Back in Time…

February 17, 2010

Recently, I was thinking about my last career and if I would have used social media.  (I was actually asked this question not too long ago.)  I was the design center manager for a homebuilder.  I was extremely busy, worked a lot of hours, and went non-stop all day.  We were in the middle of [...]

Read the full article →

Interesting Reads Week of 2/8/10

February 12, 2010

A few things I think are worth checking out this week:
The Albert Einstein Guide to Social Media from AltitudeBranding.com – there are some great points on using social media.
Frightened, clueless or uninformed? by Seth Godin – he always writes interesting posts that get you thinking.  This was one of them.
That is it for this [...]

Read the full article →

Social Media Time Management Tips

February 11, 2010

Who has time for social media, right?  You are busy running a business!  I mean come on!  Even though it is mostly free, social media still takes time and effort to really see results.  But, isn’t that true of any marketing?  It all takes time and consistent effort, and social media is no different.  It [...]

Read the full article →

No Time for Social Media? Make time!

February 8, 2010

One of the most common reasons I hear for not using social media is lack of time.  I absolutely understand this.  Especially as a small business owner!  You are super busy, doing just about everything, and the thought of figuring out one more thing is just too overwhelming!  But, I also think you can’t ignore [...]

Read the full article →

Interesting Reads this Week

February 6, 2010

I read a lot of blogs.  There is so much information out there, and I find new and interesting blogs every day.  I will be sharing some of the best articles and blog posts that I have read each week on Friday.  So, here we go…
Framing Your Social Media Efforts by Chris Brogan – Great [...]

Read the full article →

Promoting your Facebook Fan Page

February 3, 2010

You have created this great Facebook Fan Page and have loads of useful information to share, now where are the fans? Well, it isn’t really like Field of Dreams –  if you build it, the fans may not come.   With Fan pages, you have to promote your page, especially in the beginning, to [...]

Read the full article →

Customizing your Facebook Fan Page

January 28, 2010

So, as I mentioned in my last post, I am on a little Facebook kick.  People are spending a lot of time on Facebook and the site is growing very quickly.   With the amount of traffic Facebook receives, it makes sense for businesses to start participating on the site.  Once you have set the basics up [...]

Read the full article →