When considering using Facebook for your business, it can be confusing at first. If you have been on Facebook personally, getting back in touch with friends, keeping up with family, and even playing games, you may not get how that could translate to business. The first piece to understand is the difference between a Facebook profile and a Business page.
A Facebook profile is your personal page on Facebook. If you have been using Facebook already, you have a profile. To connect with others through your profile, you must friend them and they have to friend you back.
Once you have become friends with someone, you then get their updates, can see their pictures and videos, and can send messages back and forth. The same is true of what you post. Anytime you update your status, comment on another post, upload a picture or RSVP to an event, all of your friends can see it. You have control over the privacy of your page and how much is shown to those who are not your friends.
Your profile is not meant to be used for business. When someone becomes your friend, it is ok to mention your business here or there, but your Facebook profile is truly meant to be personal.
Now the business page is a little different. Your business page (previously called a fan page) is essentially the storefront for your business on Facebook. It is a completely public page that can be found via a search engine (such as Google or Yahoo) or through Facebook search. Anyone can see the information on the page.
Those who want to keep up with your business page will click the “like” button. This will allow them to see any updates made by your business page. So anytime you update your status, post pictures or videos, or add an event to your business page, anyone who has liked your page will see that. It is simple to “like” a page, and you do not need to approve it or friend them back. They are essentially opting in to receive updates from you through Facebook. Since they are dealing with the business page, they expect to here news and information related to your business. So be sure what you are posting is valuable and helpful.
Creating a business page is the best solution for a business presence on Facebook. It allows you to keep in contact with current customers, as well as future customers. By simply updating your status or posting a link to an interesting article, you are keeping your business at the top of the mind of your customers.
