Social Media Made Simple
One of the most common reasons I hear for not using social media is lack of time. I absolutely understand this. Especially as a small business owner! You are super busy, doing just about everything, and the thought of figuring out one more thing is just too overwhelming! But, I also think you can’t ignore [...]
You have created this great Facebook Fan Page and have loads of useful information to share, now where are the fans? Well, it isn’t really like Field of Dreams – if you build it, the fans may not come. With Fan pages, you have to promote your page, especially in the beginning, to let [...]
So, as I mentioned in my last post, I am on a little Facebook kick. People are spending a lot of time on Facebook and the site is growing very quickly. With the amount of traffic Facebook receives, it makes sense for businesses to start participating on the site. Once you have set the basics up [...]
Yesterday, Twitter added a feature that allows you to choose a specific location for your trending topics. So, instead of seeing what is trending globally, you can look at just the United States or just the San Francisco area. I think it is pretty cool to see how the trends are a little different depending [...]
OK, so you are a busy real estate agent, running around showing houses, dealing with clients and lenders and appraisers. And now you are supposed to learn all of these new sites, figure out what social media is and even write blog posts? Who has the time? And what is the point? I completely understand [...]
Yes, it is still a little early for holiday shopping talk! But, this past weekend there was an article in the Sacramento Bee, our local paper, called “Specialty Stores, Boutiques Need Survival Smarts.” The gist of the article is about the need for specialty and niche stores to be prepared for less business this holiday [...]
Recently, I have seen a lot of articles on the effectiveness of Twitter, how people are using Twitter, and what they are tweeting. Some of the articles are interesting and thought provoking. But, I think that measuring a direct ROI is missing the point. Twitter is about building relationships, first and foremost. So, you won’t always [...]
Last week, I attended 2 offline networking events that were related to online social networking. The first was the monthly meeting of the Sacramento Social Media Club. The SMC holds monthly meetings that include speakers on various topics related to social media. This month, the topic was education and social media. The topic of education [...]